Configuration

Tracking Matrix

Choose where server-side events go, which triggers fire automatically, and map any element on your site to a custom conversion.

Destination toggles

Forwarded from the edge worker.

Meta Conversions API (CAPI)

Server events with hashed identifiers

Google Ads Server-Side

Enhanced conversions via edge relay

Google Ads Conversion ID

Default Conversion Label

TikTok Events API

Deduplicated browser + server events

Pixel ID

Secret API Access Token

LinkedIn Conversions API (CAPI)

B2B lead conversions sent server-side

LinkedIn Partner ID

Conversion API Access Token

Reddit Conversions API (CAPI)

Community campaign events via the edge

Reddit Pixel ID

Secret Access Token

Standard e-commerce triggers.

PageViewAddToCartPurchaseInitiateCheckout

Click any element in the preview to bind its CSS selector to a custom event tag.

No mappings yet — click an element above to create one.